I'm an energetic and highly motivated filmmaker who likes to create awesome stuff for cool people. Here are a couple of projects I directed:
Fashion Film commercial work and branded content video:
profilePRO :: Cloud 10
I directed a branded content online video for Profile Pro’s new Cloud 10 haircare system. My overall intention was to engage with a wider audience by creating a life cycle depicting women through the ages, starting with a baby and ending on a mother with child to close the circle.
Sansha New York :: Girlie
This project tackles the social misconception of what it means to be female. The common definition of the word "girlie" is mostly associated with weakness and the mission of this campaign was to re-define the public perception of "girlie" into a new meaning synonymous to power and strength.
Celebrating the re-opening of the Adidas Originals store on August 11th 2017.
Honubelle :: KS Capsule
Honubelle is not just a swimwear line but rather an opportunity to change the way women feel about swimsuits. The brand challenges the world's idea of beauty and advocates to provide confidence and empowerment to women across the globe. I was lucky enough to get to direct a series of videos with emphasis on helping women feel confident at the beach.
Sexy and trend-forward, Archipelago creates unique swimwear for the glamorous beach fashionista in you! As part of their most recent worldwide marketing campaign I had the honour to direct a commercial for the ultra vibrant Bright and Bold collection.
WE GOT YOU COLOURED
A fresh concept to high-pigment lipstick, bringing some new colour to the street. Filmed with a hand-held style on location in downtown Toronto, Canada.